What Is pay-per-click?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

What Are the Different Types of PPC Ads?

Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.

There are various types of pay per click ads available, depending on your goals:

Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.

Social Ads

Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.

Google Shopping Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.

In-stream Ads

Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.

Gmail Sponsored Promotions (GSP)

Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.

Local Services Ads

Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.

Amazon PPC Ads

Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At Thrive, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.

How Does PPC Marketing Work?

PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.

Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.

Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).

To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.

PPC Services Includes

Creating Targeted Campaigns

Amidst online ad campaign formats, PPC is one of the most flexible and scalable options. We build campaigns with the sole objective of driving quality leads for you.

Optimizing Existing PPC Campaigns

As part of our strategic engagements with brands, we constantly keep optimizing their PPC campaigns to achieve better ROI. We run multiple A/B testing campaigns on PPC ad formats to ensure that brands get improved conversions with the same or reduced investment.

Reporting PPC Performance

Your team would be regularly updated on performance metrics of the PPC campaign through detailed monthly reports. We keep you posted on campaign spends and improvements with transparent and insightful reports.

Creating Targeted Campaigns

Amidst online ad campaign formats, PPC is one of the most flexible and scalable options. We build campaigns with the sole objective of driving quality leads for you.

  • We research and select the most effective keywords which can give you maximum conversions with minimum investment. We keep a regular check on ad spends by competition and tweak our campaigns to ensure that we don’t lose out on any opportunities.
  • A well-optimized landing page can greatly boost conversions of your PPC campaign. Our team facilitates the best landing page option through targeted A/B testing of content and call to action buttons, to ensure higher conversions.
  • Our content team creates engaging copy for your campaigns through rigorous A/B testing of multiple ad formats ads. We finally go big bang with only those campaigns which are destined to increase your online revenues.

Optimizing Existing PPC Campaigns

As part of our strategic engagements with brands, we constantly keep optimizing their PPC campaigns to achieve better ROI.

  • We run multiple A/B testing campaigns on PPC ad formats to ensure that brands get improved conversions with the same or reduced investment.
  • Regular tracking of engagement levels of users ensures that we get enough primary data to analyze and tweak the campaign creative and content. This enables us to use the most potent creatives for higher ROI.
  • Our team keeps a close tab on the performance of each keyword in your campaign. We follow a goal based strategy and all our campaign budgets are aligned to give you the most optimum conversions

Reporting PPC Performance

Your team would be regularly updated on performance metrics of the PPC campaign through detailed monthly reports.

  • We keep you posted on campaign spends and improvements with transparent and insightful reports.  
  • Our team constantly optimizes keyword campaigns to drive more conversions through minimum investments. The same is captured in detailed campaign reports and shared with you on a monthly basis.
  • We provide a custom online dashboard to you for accessing your PPC campaign data and reviewing the same at your convenience.

Benefits

  • Showcase your product/service to your targeted audience in targeted country within a week.
  • Get first page position for your desired product/service quickly.
  • Calculate ROI (Return on investment) within a month and decide next course of action quickly.

Strategy

First Phase –Keyword Research

Find relevant keywords user used to search in targeted region.

Second Phase –On Page Optimization and Data Gathering

  • Create dedicated page as per grouped keywords (so, that users get info. they are looking for)
  • Optimize page with title, Metas, Header, Content, Click to action button etc… to get high quality score for keywords
  • Set Goals like Pages/visit, Avg. time on site, User who contacted us, download brochure etc… via Google Analytic

Third Phase-Design Campaign

  • Create Campaign as per targeted region, language and age group
  • Ads extension in terms of important pages link, call extension, location extension, Google plus page link

Fourth Phase –Ongoing Optimization

  • Analyze this data every 10 days and promote keywords which drive desired result and remove which don’t.
  • Also optimize page as per user’s interaction with website from analytic data.
  • Promote ads which user click more often and remove which don’t

Expected Result

  • After completion of Phase I & II on page website will be well optimized for SEO + conversion.
  • After completion of phase III we will have campaign ready.
  • Visits -More potential visits through channels like Google/Bing PPC.
  • Coversions-More leads/revenue from the website with our conversion optimization process.
  • ROI-Increase return on investment by focusing on higher return area.