Recent survey results from land Business Online suggest that client testimonials are still a valued marketing tool within the important estate industry.
The website conducted a straw vote over July 2013 which found that 73.5 per cent of respondents believed that testimonials are a crucial sort of marketing.
While these results aren’t necessarily surprising, they highlight that for several agents client testimonials are still a crucial tool for building credibility and attracting new business.
In light of this, here are some simple tips for getting the foremost out of client testimonials:
1. Choose appropriate client testimonials: you ought to aim to form your testimonials appeal to the widest possible cross-section of the market – As an example: from first homebuyers to experienced property investors. to the present end, you’ll want to think about breaking down your client testimonials list and approaching contacts from various demographics and age groups. Doing so may increase your chances of capturing different perspectives in your testimonials, which can successively , expand the impact and reach of this strategy;
2. Harness LinkedIn: LinkedIn allows contacts in your professional network to supply publicly viewable testimonials. These sorts of testimonials can potentially be very valuable as prospective clients often view LinkedIn profiles before directly contacting service providers. you’ll also want to think about connecting with a number of your clients on LinkedIn and asking them to post a post a testimonial on your profile. All you would like so as to seek out a client on LinkedIn (if they need a profile) is their email address;
3. Avoid polishing testimonials: the persuasiveness of a testimonial often relies thereon appearing objective. As such, it’s best to preserve a client’s own words during a testimonial; readers can often tell the difference between an authentic testimonial and one that has been extensively re-written.
4. Ask!: Did you provide a service that your client was satisfied with? If so, simply just ask them to offer you a review. It might be a Google review on your website, or they might email you their testimonial, then you upload it to your website. Also invite a picture . People strongly identify with images of people in testimonials, especially if the image seems like a real person, not a stock photo. (May be hard if they’re a stock photo model) haha.