E-commerce website checkout page, Online shopping is quite the in-thing these days and plenty of people prefer to buy clothes and other products through various eCommerce shops. One of the things that can make or break an online shopping store is its checkout page. There are a number of important things to consider when you are looking to set up a checkout page for a shopping portal. Here are some suggestions offered by SAKSHI Infotech that will help you to create the best checkout page for a shopping website that can encourage the customers to come back for more.
Make the checkout page visually appealing
While most industry insiders will tell you to keep your shopping portal’s checkout page visually appealing, it is important that you put in some elements to make it stand out from others. Numerous websites inevitably end up bring to ordinary or basic, which makes them lose on customers. When you create a powerful visual connection between your whole site and the checkout page, it gives rise to strong brand credibility. When the checkout page appears much like the other pages of the site, customers feel secure and can identify with the site. The visual elements, like logos and the cart, allow the users to have a seamless and perfect shopping experience which certainly makes them come back again and again. You should use the images, logos, colors, buttons, and typography of your website carefully so as to improve the customers’ shopping experience, ecommerce website checkout page.
You should design your checkout page in a way that it offers your customers a final look at all the items before they hit the payment button. For instance, you can provide hover effects that help to enlarge the items that they are looking to buy. Or you can also create a cart pop-up that shows them the items that they might want to purchase. This can make it easier for them to decide on what they want to buy without having to go back in order to check on the products and their details. You may also want to come up with oversized thumbnail images on the site’s checkout page as it can help them confirm the products that they want to buy or look for something better. Unless you include the right kind of images, your potential customers may eventually abandon the cart and decide not to make the purchase. The enlarged images help to just give the last nudge to the customers before they finally make the purchase.
Visual logos that ensure safety and efficiency
It is always a good idea to make visual cues that can create a positive vibe in the minds of the customers when they are shopping with you. For instance, you may put the image of a credit card just by the side of the payment section where customers need to choose the mode of payment. Such small assurances can go a long way when you are looking to offer them a positive shopping experience.