As a business owner, it is extremely necessary that you invest properly in getting to know all of your customers as well as potential customers so that you can serve them in a better way. This can help you to create a positive brand image which can help in turning your business into a major success story. Developing a strong rapport with your customers can also help you to get direct feedback from them which can make it easier for you to set your business enterprise apart from all others. This is a major necessity when you are looking to create a unique mark for your company in a market that is rife with competition. With the right use of social media networking, you can easily achieve such goals and ensure a positive market response for your company.