Push notification allows an app to notify us of a new message or event without having a need to open the application similar to when we receive a text message, it will ring and a message will pop on the screen. It’s a great way to interact with people in the background, be it a game or some social website upgrade, or a new mail.
In addition to this push notifications allow apps to display no. of the badge on the app’s icon. Like, if we have received a 3 friend request on a social website, then 3 numbers would be displayed on that app.
Best Push Notification Services
Today driving consumer engagement is the foremost priority for mobile marketers and developers. As it’s very expensive to get noticed on the app store and then making sure that the customer who has downloaded it is using your app. According to a survey, about 84% of the apps are not used more than twice. It means that off all 84% of the marketers are spending on apps and then getting nothing in return. For them, it’s a tough job to make people remember your app and use it on a routine basis. Here, Push notification takes an important place. They are one of the best and cost-effective ways to keep users using your app.
We should know what our customer wants and what not while sending notifications as then the users will opt-out if unwanted or spam messages are received by them. There are some guidelines that should be kept in mind to get the maximum out of push notifications.
1. Setting up a baseline
Push notification drives users to use your app. If we send them too many they might get irritated and if we don’t then they might forget completely and don’t use your app. So a baseline should be set where we should know the right amount of notifications, the content, and then check out if the notification we sent turns into action.
2. Personalizing it smartly by editing and promoting
Once we have set a baseline, now we have to decide what should be sent as different users have different expectations. Most engaged users will expect predictability and if we send them too many notifications they might get affected negatively. The timing factor should also be kept in mind. It is preferable to send them from 10 AM to 6 PM.
3.Use platform approach
With the right notification, we can get our lapsed users and can retain them. So, it’s important to teach users the benefit of push notification and educate how it can benefit them. Sending them embedded pictures or messages which can arouse interest and setting up reliable infrastructure no matter what the version is (iOS Application or Android Application) on any carrier.
Push notifications are a powerful driver of mobile engagement. There is a fine line between encouraging engagement and being too pushy. These notifications should provide value to the users and build a long-term relationship. By setting up goals, we can definitely make an impact.