Do SSL certificates affect Google rankings? Yes SSL certificates affect Rankings, Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes announced Transfiguration that Google has been testing and is now using HTTPS encryption as a ranking signal.
“For now it’s only a really lightweight signal – affecting fewer than 1% of worldwide queries and carrying less weight than other signals like top-quality content – while we give webmasters time to modify to HTTPS,” said the Google analysts.
SSL (Secure Sockets Layer) encryption protects users’ privacy and private information from being accessed by unauthorized individuals. SSL protection is particularly valuable on eCommerce sites where sensitive payment information, including MasterCard numbers, is at stake.
The move falls in line with Google’s mission to make a far better experience for its customers. “We’re also working to form the web safer more broadly,” Bahajji and Illyes noted. “A big part of that’s ensuring that websites people access from Google are secure.”
Should I install an SSL security certificate on my site due to Google’s update? Yes, because SSL certificates affect in Ranking.
Switch from HTTP to HTTP
Google is encouraging all webmasters to form the switch from HTTP to HTTPS to stay all users on the online safe. Though the algorithm update currently will only affect fewer than 1% of all global queries, Google has stated that they’ll plan to strengthen it over time so as to encourage making the switch.
Knowing that, if your website collects any kind of personal information about your customers, it is time to form the switch to HTTPS soon. If you are doing not collect user information on your website, then you’ll presumably not be suffering from this algorithm change until further down the road, and therefore the update isn’t as urgent. However, it’s still recommended that you simply make the switch eventually to follow security best practices.
If you’re an e-commerce site without SSL encryption you ought to expect to ascertain a dip in rankings (if not just from the algorithm signal, but from more and more users not trusting your site). Users recognize HTTPS encryption, and it is also a sign to your customers that you simply care about their information privacy. during this case, move quickly to form the change.
I want to put in the SSL certificate on my site. How do I buy started?
Google has already published some basic tips to urge started together with your move to HTTPS and plans to publish even more best practices within the coming weeks. Here are some tips, straight from Google Online Security Blog:
First decide if you’ll need one, multi-domain or wildcard certificate
Use 2048-bit key certificates
Don’t block your HTTPS site from crawling using robots.txt
Allow indexing of your pages by search engines where possible. Avoid using the no index robots meta tag
Follow best practices to vary your website’s address
Use relative URLs for resources that reside on an equivalent secure domain & use protocol relative URLs for all other domains
For more contact Webzguru, our specialists help you to install SSL,