Whitespace is the part of a page that is left blank or unmarked. In terms of web design, it is the space that is present between images, columns, graphics, margins, texts and other elements that is left blank or unused. It is also sometimes called negative space. The Whitespace helps to smooth the look and feel of the page and helps the designers to turn it into something elegant. It also indirectly helps to make the primary content of the page more prominent so that the users take note of what the site has to offer.