PHP is the world’s most widely used server-side web development and scripting language. Over the years, it has developed a lot and the current versions offer far more features than its predecessors. Apart from using different versions of the main PHP program, developers also make use of frameworks that are based on the PHP scripting in order to design and create a lot of complex web apps and websites. These frameworks make it easier for the developers to work on advanced projects and save time and hassles that might crop up from always having the need to start from the beginning.

Every business house, whether large or small, needs to focus their energies and resources to understand their market competition so that they can come up with better products and services to appeal to the target customers. An in-depth analysis and investigation of the competition is a crucial aspect of comprehensive market analysis, without which no business firm can expect to achieve market success. Such an analysis and research can provide with an in-depth look at the strengths and weaknesses of a market competitor. This can help the business firm to implement effective strategies for improving overall competitive advantage.

Content marketing is one of the most potent ways to improve a site’s search ranking. It can also help in boosting traffic, generating leads, increasing sales conversions, and resulting in effective SEO. It is due to this reason that all companies invest generously on content marketing so that their target customers take an active interest in what they have to offer.

Whitespace is the part of a page that is left blank or unmarked. In terms of web design, it is the space that is present between images, columns, graphics, margins, texts and other elements that is left blank or unused. It is also sometimes called negative space. The Whitespace helps to smooth the look and feel of the page and helps the designers to turn it into something elegant. It also indirectly helps to make the primary content of the page more prominent so that the users take note of what the site has to offer.

In the world of business, there was a time when companies were entities without the face. The only people consumers knew about were those with whom they could communicate directly face to face. This changed with the invention of the internet and social media. Nowadays companies are quite easy to get in touch with, and business firms have recognized the various ways in which their enterprises can benefit from such direct interaction with their end users. However, even though many companies now choose to regularly use social media channels to communicate with their customers, they are still searching for ways in which they can make such interactions even more personal. It is exactly here that live video marketing comes in.