Black hat is actually a set of techniques used by web developers to increase page ranking in search engine results. These techniques violates the terms of services set by search engines. The term has also been used in Hollywood movies to differentiate between good and the bad guys. Recently the term is more oriented towards virus creators, computer hackers and those who use unethical ways with the computers.

Advancing world of today calls for mobile applications and websites. It was not long ago when people use to sit on their laptops and browse websites. Times have changed rather quickly and the world of online shopping has taken over.  Today even the least expensive phones have social media applications installed. They too have a browser that lets users search the internet in matter of minutes. It is irrational in today’s world to not create a mobile app or mobile website for your company. Lacking behind in this technologically advanced world will cost you customers and sales. Here is what you need to know about mobile websites and mobile apps before deciding which is more beneficial for your brand.