Before we talk about the value of a blog for a website, it is important to understand what it exactly is? A blog as defined by some is an online journal or diary updated frequently. It is a place where an individual or a corporation can share their thoughts and ideas. The key to a successful blog is to constantly provide crisp and interesting content to the reader.
How is having a blog good for your website?
- It helps in driving more traffic to your website.
Think of the ways people can find about your website, they could directly look up for you but that would be your existing audience, you can pay for traffic by adding paid search ads which is actually quite expensive in the long run. What are other cheaper ways that help you by pulling more traffic, the answer is blogging, social media and search engine.
This is how they work. You might be having multiple pages on your website, but not a lot, how often do you update those pages, not quite often would be the most common answer. By having a blog you can take care of both these two problems. Every time you write a blog, you get one more indexed page for your website. It also acts as a cue for search engines that you have an active and constantly updated website. Every indexed page is an opportunity for you to feature in the search results and drive more traffic organically.
It also helps you in getting discovered on social media. Every time you write a good blog post, you create content that people can share on various social networking sites – LinkedIn, Pinterest, Twitter, Facebook etc. which help you by exposing your business to a wider audience.
- Blogs help to convert the generated traffic into leads.
Now you have more traffic for your website, which means an opportunity to convert them into leads. All you need to generate leads from your blog posts is add a call to action to your posts. These can be anything from free e-books, fact sheets, webinars, trials etc. basically it has to be any content for which someone would be willing to exchange their information.
Having a blog post helps in establishing authority. Some of the best business blog would usually answer some common questions their customers and leads have. If you are creating content helpful for your target customers consistently, it will help in establishing you as an authority. This works particularly well for service and sales professionals. Consider the impact of an educational blog you wrote in order to clear certain things for a confused customer or think how many deals can a salesperson close if their blog is discovered by more people.
- Blogging helps in driving long term results.
Let us assume that you write a post today, and it gets 100 views and 10 leads today and another 50 views and 5 leads tomorrow. But after a couple of days the post will die down getting you 150 views and 15 leads. The post gets ranked in search engines and continues to get more views and leads for years to come.
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