Top Ways to Win in Mobile ROI Market

posted by Hare Krishna Dash  |  

Mobiles or smartphones have now become extremely important tools for marketing and companies are currently leaving no stone unturned to increase their ROI through mobile marketing. However, there is considerable debate as to which marketing methods work well for the mobile platform and which of them are best left alone. Here are some of the most effective and result oriented marketing methods for the mobile platform that can enhance a company’s ROI margins.

Responsive web designing

Nowadays it has become extremely important for companies to come up with sites that are designed responsively. Responsive sites are those that are designed to perfectly fit in screens of all sizes, whether mobiles, tablets, laptops or desktops. The responsive sites offer a flawless browsing experience which in turn helps to appeal to the target customers.

An alternate to responsive designing is creating sites that are designed mainly for the mobile. These websites offer fast and smooth browsing experience which in turn helps to grab the attention of the site visitors.

Creating original content

It is a proven fact that original content with the most relevant keywords can enhance a site’s online ranking. The original content can be in the form of text such as articles, blogs and PRs, videos, images and infographics. Such content helps to generate a strong interest among prospective customers about what the business can do for them. When the site visitors find that the content is useful for them, they are also likely to come back again in the future. This can naturally increase the value of the website.

Creating a database for SMS marketing

SMS marketing is a highly effective way to generate more numbers of leads and conversions. Well written SMS messages can be sent directly to the customers’ mobile phones which they can follow up later. To use this method, it is very important to create a mobile database that can drive maximum subscribers to opt for such SMS-powered marketing campaigns. By developing a subscriber base, the company can reach out to the target consumers directly via their mobile phones and promote their brands. This will naturally help to enhance the overall sales figures for the company.

Using mobile call to action messages for active marketing

With the rising trend of online shopping and ecommerce, mobile wallets have now become extremely useful tools that can be used for carrying out online transactions. They not only serve as payment gateways but also offer valuable offers and coupons that encourage users to make additional purchases. These mobile wallets can also come up with effective CTAs or call to action messages that drive more number of sales. Leveraging these mobile wallets can make it easier for brands to make the most of online traffic. It can also help in promoting content that would encourage visitors to check out what the company has to offer.

Using mobile-friendly links

In order to enhance the SEO efforts for a website, it is necessary to work with the best links that the business is getting from reputed sources.

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