In the world of business, there was a time when companies were entities without the face. The only people consumers knew about were those with whom they could communicate directly face to face. This changed with the invention of the internet and social media. Nowadays companies are quite easy to get in touch with, and business firms have recognized the various ways in which their enterprises can benefit from such direct interaction with their end users. However, even though many companies now choose to regularly use social media channels to communicate with their customers, they are still searching for ways in which they can make such interactions even more personal. It is exactly here that live video marketing comes in.